https://developers.google.com/speed/docs/insights/EnableCompression
https://htmlcompressor.com/compressor/
for speeding up
http://www.inmotionhosting.com/support/website/what-is/how-to-enable-gzip-moddeflate
<IfModule mod_deflate.c>
AddOutputFilterByType DEFLATE text/text text/html text/plain text/xml text/css application/x-javascript application/javascript
</IfModule>
<FilesMatch “\.(jpg|jpeg|png|gif|swf|css|ttf|js)$”>
Header set Cache-Control “max-age=604800, public”
</FilesMatch>
<IfModule mod_deflate.c>
AddOutputFilterByType DEFLATE text/text text/html text/plain text/xml text/css application/x-javascript application/javascript
</IfModule>